The Luxury Network NZ China Division Livestreaming Workshop11th February 2021
The Luxury Network NZ hosted our first event for 2021 at the Northern Club with an interactive workshop on the what, who and the how of the soaring trend of livestreaming in China.
Royal Reed, from Prestige Consulting, spoke of her experience engaging online with her audience and educating followers post lockdown with live streaming. Scarlett Wood from The Luxury Network talked about the growing use of WeChat among luxury brands, and Cecilia Lambie from The Luxury Network and My Luxury Channel then talked the audience through her experience of live streaming with a luxury product in a more informative and educational setting rather than a sales orientated format. Guests were invited to ask questions and share their experience with these media formats.